Daisy acts as the girls full time Creative Director and wanted this shoot to feel like a continuation of their previous campaign, with dance and nightlife culture at its heart. Shot at the iconic Ministry of Sound, the two set ups represent the culture, the girls bathroom and the smokers area, two places where the girls connect with their peers away from the dancefloor. The creative reflects the Girls Don't Sync community, putting people and connection first and celebrating the inclusive spirit that surrounds the group.

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