Tate Britain wanted to reach new audiences and connect with marginalised communities, inviting more 16–25 year olds to sign up to Tate Collective for access to exhibitions and exclusive perks.
To break down the idea that art isn’t “for them,” we brought in Ants Live, Enny, and Tiffany Calver to share how art fuels their creativity and everyday lives.
DELA.STUDIO. creative directed and produced the campaign in collaboration with Notion - bridging culture, music, and the art world in a fresh, authentic way.

Photography: Serena Brown