As soon as Adidas teased the NUFC kit takeover, we knew we had to jump in. DELA.STUDIO. took the lead directing, producing, and creatively shaping a campaign rooted in North East pride.
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Directed by Daisy Deane and powered by an all-Geordie female team, we cast real fans and Newcastle United Women’s players to tell a story full of spirit, love, and legacy.
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The result? A powerful, culture-first campaign that made noise online and will keep shining a light on the women who hold the city up.

Photography: Megan Jepson