We were brought on to creative direct the artwork and visuals for K-Trap’s Smile?, a title nodding to his signature deadpan expression and a more introspective sound.
Working with Filmawi and stylist Carlotta Constant, we crafted a bold, stripped-back image that felt intense yet vulnerable, covering his mouth to say more by showing less, and shifting the styling away from typical rapper 'drip' to something more elevated.
Photography: Filmawi Efrem