As soon as Adidas teased the NUFC kit takeover, we knew we had to jump in. DELA.STUDIO. took the lead directing, producing, and creatively shaping a campaign rooted in North East pride.

Directed by Daisy Deane and powered by an all-Geordie female team, we cast real fans and Newcastle United Women’s players to tell a story full of spirit, love, and legacy.

The result? A powerful, culture-first campaign that made noise online and will keep shining a light on the women who hold the city up.

Director: Daisy Deane

DOP: Sara Azizi