Adidas came to us to create a campaign that captured the heart of Newcastle ahead of their Carabao Cup Final and we delivered.

Directed by Daisy Deane, this emotional, fan-first film spotlighted the city’s deep love for the club. Featuring Geordie icon Jade Thirwell voicing Sir Bobby Robson’s legendary quote, it became an instant classic.

A DELA.STUDIO. concept, casting, and full production crafted to rally a city and echo through football history.

Director: Daisy Deane

DOP: Toby Leary